Maximize Your ROAS by Redirecting Users from InApp Browsers with SuprNav

Maximizing your Return on Ad Spend (ROAS) is every marketer's goal when running social ads. But have you ever thought that InApp browsers might be cutting into your conversions? When users click on ads in social platforms, they usually open in the platform’s built-in browser, which often gives a not-so-great experience.

In this post, we’ll break down how you can use SuprNav to redirect users from those clunky InApp browsers to their native browser, which can improve user experience, boost conversions, and seriously increase your ROAS.

What’s Wrong with InApp Browsers?

InApp browsers, like those inside apps such as Facebook, Instagram, Twitter, and TikTok, often negatively impact user experience in several ways:

• Slow Load Times: They load pages more slowly than native browsers, leading to higher bounce rates.
• Missing Features: Users can’t use their favorite features, like password autofill, multiple tabs, or browser customization.
• Weak Tracking: Analytics tools and tracking pixels don’t work as well, making it harder to track conversions accurately.
• No “Buy Later” Option: Once users leave your ad, they likely won’t be able to find it again in the InApp browser.

All of this leads to users abandoning the purchase process, which harms your conversion rate and ROAS.

Why InApp Browsers Hurt Conversions

Most people on social media aren’t there to shop—they’re there to scroll. Your ads have less than two seconds to grab their attention. But here’s the kicker: once they click on your ad, your website opens in the app’s browser, not their go-to browser like Chrome or Safari.

Without the option to switch to their preferred browser (where their info is saved for quick checkouts), you’re making it harder for them to buy. And if they decide to think it over? The cart is gone. No "buy later," no second chance.

Don’t lose the sale—let them buy where it counts.

The Fix: Redirect Users to Native Browsers with SuprNav

The solution is simple—redirect users to their native browser with SuprNav. This tool automatically detects when a user opens your ad in an InApp browser and redirects them to their preferred browser, giving them a faster and more reliable experience.

Why Use SuprNav?

1. Better User Experience: Native browsers are faster and let users take advantage of saved settings, like passwords and autofill. This reduces friction and makes it easier for them to convert.
2. Accurate Tracking: When users move to a native browser, your tracking pixels and cookies work like they should, giving you better data for analysis.
3. Increased Trust: Users feel safer in their trusted browsers, making them more likely to follow through on purchases.

Using SuprNav not only improves user experience but also gives you better insights into how your ads are performing.

How Does SuprNav Work?

SuprNav makes the process super simple. It automatically detects when users are browsing in an InApp browser and redirects them to their native browser—without them even noticing. It’s seamless, so the user journey stays smooth and uninterrupted.

Why Native Browser Redirects Boost ROAS

Redirecting users to their native browser with SuprNav can have a huge impact on your ad performance:

• More Conversions: Native browsers provide a better experience, making it easier for users to complete actions like form submissions or purchases.
• Better Tracking: When users are in a native browser, your tracking tools can accurately capture their activity, helping you optimize campaigns and attribute conversions correctly.
• Increased User Trust: Native browsers make users feel more comfortable and secure, which encourages them to complete their purchase.
• Lower Bounce Rates: Faster load times and smoother browsing mean users are less likely to leave your page.

Want to see the difference for yourself? Try out SuprNav and watch your ROAS go up!

Final Thoughts

InApp browsers could be hurting your social ad performance more than you think. By using SuprNav to seamlessly redirect users to their native browsers, you’ll see higher conversions, better tracking, and a serious ROAS boost.

Don’t let InApp browsers hold you back—get started with SuprNav today and take your social ad campaigns to the next level!