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How In-App Browsers Are Hurting Your Conversions (And What You Can Do to Fix It!)

How Many Potential Customers Are You Losing Due to In-App Browsers?

If you’re not asking yourself this question, you could be missing out on a significant number of conversions. Every time someone clicks on your ad and lands in an In-App Browser, the odds are stacked against you. You've invested time and money to capture their attention, but the poor user experience of an In-App Browser is working against your goals.

The Silent Conversion Killer: In-App Browsers

Let’s face it—how often do you make a purchase immediately after seeing an ad? Probably not that often. Buyers want to take their time, browse, compare products, and think things over before making a decision. Unfortunately, In-App Browsers make this process frustrating for potential customers. Here’s what happens with In-App Browsers:

  • No Saved Details – Users can't make quick purchases because their payment details and preferences aren’t saved.
  • No Multiple Tabs – Want to compare products with competitors? Not in an In-App Browser.
  • No "Buy Later" Options – Once users close the browser, all session data is wiped. No cookies mean no memory.
  • No Push Notifications – Without cookies, it becomes difficult to follow up with personalized offers or reminders. Imagine this: a potential buyer clicks on your social media ad, browses your product, adds it to their cart, and then gets distracted. They close the In-App Browser, and just like that—everything is gone. No cart, no browsing history, and no chance they’ll come back without starting from scratch. How often do people bother with that? The worst part? This potential buyer was on the verge of making a purchase but was lost forever due to poor user experience. Re-engaging distracted customers is like trying to hit a moving target. By the time they see your ad again, their interest has likely faded. Now, imagine how often this is happening to your business.

How SuprNav Solves This Problem

By using SuprNav, you can bypass the limitations of In-App Browsers and redirect users to their default native browser, ensuring:

  • Saved Sessions – All cart progress and browsing history remain intact, allowing users to pick up where they left off without frustration.
  • Cookies Enabled – You can effectively target and re-engage users with personalized follow-ups, increasing the chances of conversion.
  • Multiple Tabs for Product Comparison – Users can now easily compare your products with competitors and make informed decisions.
  • Easy Sharing – Make it simple for users to share your products, leading to more social proof and increased conversions.

Don’t Let Competitors Get Ahead

While your competitors struggle with low-converting In-App Browsers, SuprNav gives you a competitive advantage by providing a seamless, friction-free browsing experience. Boost your return on ad spend (ROAS) by ensuring your users have the native browsing experience they need to complete their purchase, share with friends, and return with ease.

FOMO Alert: If You’re Not Using SuprNav, Your Ad Budget Is Leaking

Every missed conversion, closed tab, and abandoned cart is money left on the table. Don’t let poor user experience undermine your ad efforts. Start using SuprNav today and turn the in-app browsing problem into a conversion-driving powerhouse! Don’t lose customers to poor browsing experiences—act now! With SuprNav, you can redirect users to their native browser, boost your conversions, and make every click count.

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